Whoome (pronounced hoom) is a creative production company organizing, managing, producing, and promoting unique concerts and music-related cultural events.
We are seasoned business and project managers who are also passionate musicians. Our aim is to provide a genuine musical experience for audiences, as well as our guest artists. We produce concerts at performing arts centre stages and work with specialized sound, light, and projection professionals to bring together performances of the highest calibre. 

Aya Kassab
Chief Productions Manager

Aya Mtairek Kassab is a seasoned Chief Production Manager with a vast of experience in the entertainment industry, specializing in mega event production, marketing, and talent management across the Middle East region. With over a decade of dedicated service in the industry, Aya has established herself as a visionary and cross cultural leader and a go-to expert for creating unparalleled entertainment experiences.

Ala Zaqal
Chief Productions Officer

Ala Zaqal is a seasoned Chief Production Officer with a wealth of experience in overseeing production processes and driving organizational success. With a background in production management and strategic planning in multiple Canadian arts organizations, Ala has a proven track record of optimizing operations, reducing costs, and improving efficiency.

Supporting Staff

Ahmad Kufaishi
TECHNICAL ADVISIOR

Yassine Sakka
Marketing, Communications & Social Media Manager

Ayman Dawoud
Web developer